TI Fluid Systems
Event PR Support - A start of the market expansion in Japan

Background

TI Fluid Systems is a leading global manufacturer of highly engineered thermal management and fluid storage, carrying, and delivery systems primarily for the automotive market. With more than 100 years of automotive fluid systems experience, TI Fluid Systems has manufacturing facilities in 98 locations across 28 countries serving all major global OEMs. In June 2023, TI Fluid Systems opened a new e-Mobility Innovation Center (eMIC) in Nagoya, Japan, hoping to get closer to Japanese clients and media. We provided PR support for the client during the opening ceremony on June 20.

Strategy & Execution

We supported TI Fluid Systems with most of the PR activities – from pre-event preparations, to on-site coordination and building relationship between the Japanese media with the headquarter representatives. To be specific, we localized and distributed a pre-event press release, produced advertising articles, and invited media to the ceremony. Additionally, we also fully prepared spokespersons for the event by conducting media training to deliver clear, comprehensive messages to visitors during the event.

Outcome

On the event day, 13 media outlets, including 7 TV stations, 4 radio stations and 2 newspapers, attended and reported about the event. A local newspaper in Nagoya, where the new facility is located, covered the news twice before and after the ceremony. Furthermore, the event was also featured on regional TV programmes, contributing to the increasing awareness of TI Fluid System’s e-MIC among Japanese audiences.