Royal Enfield
Over 30 journalists participated in our press conference and we obtained more than 10 stories.

Background

Royal Enfield is widely known as the oldest existing motorcycle manufacturer in the world. At Tokyo Motorcycle Show 2023, Royal Enfield unveiled and exhibited their new model Super Meteor 650 for the first time in Japan. First introduced to the global market in 2022, Super Meteor 650 has been one of the most highly anticipated models. Since business representatives from the Indian headquarter attend the event, it is necessary for the brand to acquire media attention.

Strategy & Execution

Royal Enfield held a press conference and individual executive interviews on the unveiling day of Super Meteor 650 in Japan. As their PR office in Japan, we produced promotional documents, provided administrative service, arranged individual interviews, conducted media follow-ups and answered inquiries, etc. Besides, the head of the APAC business presented the new model and shared Royal Enfield’s appeals with visitors.

Outcome

Over 30 journalists participated in our press conference and we obtained more than 10 stories from various publications regarding the unveil. We considered this event a precious chance to raise market expectations for the actual launch of Super Meteor 650 in Japan after June.