Over 30 journalists participated in our press conference and we obtained more than 10 stories.
Royal Enfield is widely known as the oldest existing motorcycle manufacturer in the world. At Tokyo Motorcycle Show 2023, Royal Enfield unveiled and exhibited their new model Super Meteor 650 for the first time in Japan. First introduced to the global market in 2022, Super Meteor 650 has been one of the most highly anticipated models. Since business representatives from the Indian headquarter attend the event, it is necessary for the brand to acquire media attention.
Strategy & Execution
Royal Enfield held a press conference and individual executive interviews on the unveiling day of Super Meteor 650 in Japan. As their PR office in Japan, we produced promotional documents, provided administrative service, arranged individual interviews, conducted media follow-ups and answered inquiries, etc. Besides, the head of the APAC business presented the new model and shared Royal Enfield’s appeals with visitors.
Over 30 journalists participated in our press conference and we obtained more than 10 stories from various publications regarding the unveil. We considered this event a precious chance to raise market expectations for the actual launch of Super Meteor 650 in Japan after June.
About Asoviva LLC
Asoviva is an integrated communications agency that help international brands succeed in the Japan market and Japanese companies expand to abroad, by provising PR, marketing, research, digital, content and creative, among other offerings. We are the first and only IPREX partner in Japan, where agencies locate in 110 offices with 1,600 staffs worldwide.
IPREX is a $420 million network of communication agencies, with 1,600 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.