Telecom Lifestyle Fashion – DIESEL
We designed a communication strategy centered on digital PR measures
Telecom Lifestyle Fashion were looking to expand awareness of DIESEL’s first wireless earbuds and increase traffic to the sales site.
Strategy & Execution
Since the licensing company is based overseas, Asoviva was in charge of all promotional activities in Japan, including creation and distribution of press releases and media seeding on the topic of the new wireless earphones.
In particular, Asoviva designed a communication strategy centered on digital PR measures and approached a wide range of media, including fashion and music media, as well as news media with a broad readership.
In addition to approaching music and gadget-related media, we focused on providing information to fashion-related media, which resulted in a number of organic coverages. By appointing bloggers as influencers for reviews, we increased the number of touch points with consumers and contributed to increased sales, in addition to the increased recognition of “DIESEL’s first earphones” and increased visitors to service sites. Additionally, the measure to raise awareness of the brand’s mobile cases was featured in the gadget and fashion-related review blog “Kodawari Style“.
About Asoviva LLC
Asoviva is an integrated communications agency that help international brands succeed in the Japan market and Japanese companies expand to abroad, by provising PR, marketing, research, digital, content and creative, among other offerings. We are the first and only IPREX partner in Japan, where agencies locate in 110 offices with 1,600 staffs worldwide.
IPREX is a $420 million network of communication agencies, with 1,600 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.