Support sales activities through event implementation and media coverage
[Client] Verizon Communications Inc.
Compared to the global market, the sense of crisis regarding security in Japan is not as apparent as it should be. The client was also concerned about effective sales activities for their solutions, so they focused on media exposure to raise awareness of their services and communicate the need for them. We were able to gain trust in the brand and capture hot leads. This also contributed to sales support. As a side effect, the media coverage increased the credibility of the company and deepened understanding of the company, which enabled a wider reach and contributed to an increase in inquiries.
Details about our activities
We planned and designed a corporate branding campaign to facilitate business negotiations. Specifically, we held a workshop for business partners as well as for the press to raise awareness of security issues, which led to media coverage (Dimond Online, Cloud Watch, IT media, Security Insight, Scan Net Security, etc.). The increased credibility of the media coverage made it possible to reach out to a wide area with a deeper understanding of the product, rather than having a salesperson discuss it.