Telecom Lifestyle Fashion – DIESEL
We designed a communication strategy centered on digital PR measures

Background

Telecom Lifestyle Fashion were looking to expand awareness of DIESEL’s first wireless earbuds and increase traffic to the sales site.

Strategy & Execution

Since the licensing company is based overseas, Asoviva was in charge of all promotional activities in Japan, including creation and distribution of press releases and media seeding on the topic of the new wireless earphones. 

In particular, Asoviva designed a communication strategy centered on digital PR measures and approached a wide range of media, including fashion and music media, as well as news media with a broad readership.

Outcome

In addition to approaching music and gadget-related media, we focused on providing information to fashion-related media, which resulted in a number of organic coverages. By appointing bloggers as influencers for reviews, we increased the number of touch points with consumers and contributed to increased sales, in addition to the increased recognition of “DIESEL’s first earphones” and increased visitors to service sites. Additionally, the measure to raise awareness of the brand’s mobile cases was featured in the gadget and fashion-related review blog “Kodawari Style“.