BrandingPRSports PR 4月 3, 2024

Kings World Cup
Influencers & sports PR

Background

The Kings League world championship, founded by FC Barcelona legend Gerard Piqué, was held in Mexico.The world’s top influencers and footballers were combined, with Neymar, Azar, Ibrahimovic, Totti and other prominent international influencers, and the Japanese national team led by streamer Junichi Kato, who has 1.2 million Twitch followers.It was played according to the original football rules and in a format suitable for video viewing.

Strategy & Execution

The subject usually gains media exposure in sport and football.However, by targeting prominent game streamers and information dissemination via social networking sites, the aim was to gain unprecedented recognition.Kato’s message aimed to bring fans from the world of games and social networking to the world of football.

The media covered the tryouts to select the players and made the announcement of the national team players newsworthy. We continued to disseminate the information via press releases and social networking sites.In addition to gaining media exposure, particularly in the gaming and sports media, influencer Kato’s messaging also provided strong support.

Outcome

Goal.com received one million impressions on social networking sites, about ten times the usual number, and gained recognition from a different audience. During the tournament, a number of social networking videos were aired on social networking sites, which became a new sport and social networking branding.

About Asoviva LLC

Asoviva is an integrated communications agency that help international brands succeed in the Japan market and Japanese companies expand to abroad, by provising PR, marketing, research, digital, content and creative, among other offerings.