JOLLY GOOD
Involved in the entire PR production process, from event production to event management, and media coordination.
Background
JOLLY GOOD, a company providing VR services in medical and welfare fields, and a major pharmaceutical firm have jointly developed a VR support program for schizophrenia. A symposium informing media representatives of such achievement was held on World Mental Health Day (October 10, 2022).The symposium consisted of two sessions: a discussion between schizophrenia researchers and specialist physicians; and a presentation on the newly developed service.
Strategy & Execution
We were involved in the entire PR production process, from event production to event management, and media coordination. In the event production, we selected the venue, prepared media handouts, and created operation manuals and event scripts, promotional materials, and briefing materials for the media.
Outcome
As the theme “schizophrenia” was a relatively sensitive topic, we were extremely careful in choosing communication methods. As a result, the event greatly satisfied all participants. The event received profound attention from both medical and business press.
About Asoviva LLC
Asoviva is an integrated communications agency that help international brands succeed in the Japan market and Japanese companies expand to abroad, by provising PR, marketing, research, digital, content and creative, among other offerings. We are the first and only IPREX partner in Japan, where agencies locate in 110 offices with 1,600 staffs worldwide.
About IPREX
IPREX is a $420 million network of communication agencies, with 1,600 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.