Telecom Lifestyle Fashion – adidas
Contributed to the execution of a digital campaign for a new mobile case brand
Asoviva designed a communication strategy centered on digital PR measures with the goal of expanding brand awareness of the adidas mobile case and increasing the flow of visitors to the sales website.
Strategy & Execution
Since the licensing company was based overseas, we were responsible for all promotional activities in Japan, including the collaboration campaign, writing press releases, and seeding the media.
We built relationships with the press room and focused our approach on the gadget media. This led to an increase in site traffic, which contributed to increased awareness and sales of the new collection of mobile cases.
In addition to PR, we also conducted the entire process from planning to promotion and sales of mobile cases.
As a result, adidas mobile cases gained recognition in Japan and led to an increase in access to service sites.
About Asoviva LLC
Asoviva is an integrated communications agency that help international brands succeed in the Japan market and Japanese companies expand to abroad, by provising PR, marketing, research, digital, content and creative, among other offerings. We are the first and only IPREX partner in Japan, where agencies locate in 110 offices with 1,600 staffs worldwide.
IPREX is a $420 million network of communication agencies, with 1,600 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.