Telecom Lifestyle Fashion – adidas
Contributed to the execution of a digital campaign for a new mobile case brand

Background

Asoviva designed a communication strategy centered on digital PR measures with the goal of expanding brand awareness of the adidas mobile case and increasing the flow of visitors to the sales website.

Strategy & Execution

Since the licensing company was based overseas, we were responsible for all promotional activities in Japan, including the collaboration campaign, writing press releases, and seeding the media. 

We built relationships with the press room and focused our approach on the gadget media. This led to an increase in site traffic, which contributed to increased awareness and sales of the new collection of mobile cases.

In addition to PR, we also conducted the entire process from planning to promotion and sales of mobile cases.

Outcome

As a result, adidas mobile cases gained recognition in Japan and led to an increase in access to service sites.