【FIRST AIRLINES】 PR measures that triggered domestic awareness of VR technology

FIRST AIRLINES
PR measures that triggered domestic awareness of VR technology

[Client] FIRST AIRLINES Inc.

Overview

In 2016, FIRST AIRLINES was able to provide a simulated travel experience using VR technology not yet known to the world in Japan. we redefined the optimal target audience and gained media exposure before and after the launch by using the user attributes derived from the booking website, As awareness spread, it led to joint product development with government tourism bureaus and major travel agencies.

Details about our activities

During the preliminary press experience, we raised expectations prior to the opening by sending out correct information mainly to the web media that can utilize VR images. The facility is still a hot topic today, but the initial target was envisioned to be railroad enthusiasts. When the facility finally opened, 70% of the user attributes derived from the reservation site were women and families. We proactively utilized this information to change the direction of communication. they not only acquired customers but also formed business ties with the government tourism bureau and major travel agencies by concentrating exposure on the potential customer segment that met their needs.