【Triplesun】Awareness raising and branding through cooking classes

Triplesun
Awareness raising and branding through cooking classes

[Client] Triplesun

Overview

We launched a cooking school as a new business, but since there were already many competitors and it was expected to be a game of advertising volume, we designed communication focusing on PR rather than advertising. We produced the client’s president as a cooking researcher. By strengthening the branding, the number of PV of the blog increased, and the sales of cosmetics and healthy food products also increased significantly compared to the previous year. A series of monthly collaborations with other cookery researchers and restaurants contributed not only to attracting new customers but also to strengthening the relationship with existing customers.

Details about our activities

We launched a cooking school as a new business, but since there were already many competitors and it was expected to be a game of advertising volume, we designed communication focusing on PR rather than advertising. We produced the client’s president as a cooking researcher. By strengthening the branding, the number of PV of the blog increased, and the sales of cosmetics and healthy food products also increased significantly compared to the previous year. A series of monthly collaborations with other cookery researchers and restaurants contributed not only to attracting new customers but also to strengthening the relationship with existing customers.