adidas / DIESEL
Awareness – raising measures for the launch of mobile accessories in Japan
[Client] STRAX AB
We conducted a PR campaign for the launch of “Move Band 2,” a wristband-type y building a relationship with the press room and taking a focused approach to the gadget media, we were able to increase access to the site and contribute to gaining awareness and increasing sales of the new mobile case collection. We developed a communication plan that focused on digital PR to increase awareness of the adidas mobile case brand and drive traffic to the sales site.
Details about our activities
Building relationships with the press room and taking a focused approach to the gadget media led to an increase in site access. As a result, we were able to increase awareness and sales of the new mobile case collection. We planned a communication plan that focused on digital PR measures to expand brand awareness of the adidas mobile cases and increase traffic to the sales website.